从各地区来看，各省情况差异较大。其中山东复工最为积极，上海票房表现最佳。根据数据显示，截至月28日，复工积极的如山东、江西、浙江、湖南等复工率达60%以上，而复工迟缓的如辽宁，复工率仍只有11.59%。
| 省份 |
复工影院数 |
未复工影院数 |
复工率 |
| 山东 |
417 |
198 |
67.80% |
| 江西 |
246 |
124 |
66.49% |
| 浙江 |
494 |
312 |
61.29% |
| 湖南 |
284 |
189 |
60.04% |
| 山西 |
174 |
124 |
58.39% |
| 内蒙古 |
111 |
85 |
56.63% |
| 安徽 |
242 |
189 |
56.15% |
| 湖北 |
243 |
210 |
53.64% |
| 云南 |
144 |
129 |
52.75% |
| 贵州 |
118 |
106 |
52.68% |
| 广西 |
149 |
135 |
52.46% |
| 上海 |
213 |
195 |
52.21% |
| 江苏 |
457 |
424 |
51.87% |
| 海南 |
51 |
48 |
51.52% |
| 陕西 |
163 |
172 |
48.66% |
| 四川 |
318 |
345 |
47.96% |
| 宁夏 |
29 |
32 |
47.54% |
| 河南 |
274 |
304 |
47.40% |
| 青海 |
19 |
22 |
46.34% |
| 天津 |
49 |
65 |
42.98% |
| 广东 |
602 |
817 |
42.42% |
| 河北 |
183 |
261 |
41.22% |
| 黑龙江 |
86 |
129 |
40.00% |
| 重庆 |
107 |
170 |
38.63% |
| 吉林 |
76 |
123 |
38.19% |
| 北京 |
96 |
161 |
37.35% |
| 西藏 |
12 |
21 |
36.36% |
| 甘肃 |
58 |
105 |
35.58% |
| 福建 |
114 |
214 |
34.76% |
| 辽宁 |
40 |
305 |
11.59% |
同时在2019年票房最高的30个城市中，上海票房恢复得最好，7月26日票房达去年同期的12.46%，西安和温州紧随其后，分别为10.33%和10.07%。
| 城市 |
7月20日 |
7月21日 |
7月22日 |
7月23日 |
7月24日 |
7月25日 |
7月26日 |
| 上海 |
10.99% |
8.62% |
9.37% |
8.20% |
10.64% |
14.63% |
12.46% |
| 西安 |
0.00% |
0.11% |
5.90% |
8.20% |
9.29% |
10.54% |
10.33% |
| 温州 |
4.02% |
3.96% |
4.73% |
10.58% |
10.43% |
10.87% |
10.07% |
| 长沙 |
12.10% |
10.66% |
14.24% |
13.18% |
12.22% |
11.02% |
9.63% |
| 南宁 |
2.69% |
8.84% |
9.66% |
10.92% |
9.22% |
11.13% |
9.23% |
| 南昌 |
0.00% |
1.81% |
4.94% |
6.21% |
9.38% |
9.59% |
9.21% |
| 武汉 |
2.01% |
6.59% |
8.01% |
7.63% |
8.74% |
9.70% |
9.17% |
| 杭州 |
13.46% |
11.68% |
13.12% |
11.64% |
10.59% |
10.22% |
8.95% |
| 厦门 |
4.89% |
8.04% |
11.11% |
11.70% |
11.67% |
10.75% |
8.62% |
| 成都 |
5.20% |
6.03% |
7.57% |
7.26% |
8.89% |
9.10% |
8.34% |
| 合肥 |
0.00% |
2.43% |
6.48% |
7.56% |
7.39% |
9.71% |
8.20% |
| 深圳 |
2.67% |
5.19% |
7.03% |
7.18% |
9.49% |
9.41% |
8.16% |
| 无锡 |
5.23% |
6.31% |
8.02% |
7.16% |
10.00% |
8.95% |
8.15% |
| 昆明 |
3.13% |
3.79% |
5.52% |
7.94% |
10.82% |
10.41% |
8.13% |
| 宁波 |
6.20% |
6.98% |
9.18% |
9.31% |
10.04% |
8.99% |
8.09% |
| 东莞 |
0.35% |
1.41% |
2.00% |
4.20% |
8.15% |
8.68% |
8.07% |
| 苏州 |
3.16% |
4.45% |
5.47% |
6.21% |
8.70% |
8.48% |
7.88% |
| 青岛 |
6.67% |
7.51% |
8.20% |
7.70% |
10.63% |
9.39% |
7.75% |
| 济南 |
9.51% |
7.65% |
7.47% |
8.18% |
9.65% |
9.89% |
7.68% |
| 郑州 |
0.00% |
0.00% |
0.84% |
4.07% |
7.06% |
7.81% |
7.52% |
| 佛山 |
0.92% |
1.50% |
3.30% |
4.43% |
8.18% |
8.71% |
7.50% |
| 哈尔滨 |
0.00% |
0.00% |
0.00% |
0.00% |
0.19% |
3.04% |
7.37% |
| 天津 |
1.43% |
2.81% |
4.56% |
5.19% |
6.86% |
7.55% |
7.10% |
| 重庆 |
0.00% |
0.00% |
0.05% |
2.63% |
1.82% |
4.46% |
7.04% |
| 南京 |
7.50% |
6.50% |
6.68% |
5.83% |
7.61% |
7.89% |
6.83% |
| 广州 |
1.51% |
2.09% |
3.68% |
4.61% |
5.54% |
6.75% |
6.33% |
| 北京 |
0.00% |
0.00% |
0.00% |
0.28% |
5.54% |
5.49% |
5.27% |
| 福州 |
0.00% |
0.00% |
0.00% |
0.00% |
0.10% |
1.48% |
2.53% |
| 沈阳 |
0.00% |
0.00% |
0.00% |
0.00% |
0.00% |
0.00% |
0.00% |
| 大连 |
0.00% |
0.00% |
3.44% |
0.25% |
0.00% |
0.00% |
0.00% |
从各线城市来看，整体复工节奏一致，其中三线城市复工最为积极，7月26日复工的影院已达48.85%。而二线城市票房表现最佳，在7月26日占比达到了39%。
| 日期 |
一线城市 |
二线城市 |
三线城市 |
四线城市 |
| 2020/7/20 |
14.13% |
12.72% |
9.62% |
9.88% |
| 2020/7/21 |
17.04% |
16.53% |
15.08% |
14.94% |
| 2020/7/22 |
20.05% |
20.21% |
22.08% |
20.22% |
| 2020/7/23 |
22.45% |
24.84% |
27.69% |
25.50% |
| 2020/7/24 |
37.40% |
37.03% |
40.38% |
37.91% |
| 2020/7/25 |
41.82% |
41.40% |
47.46% |
43.84% |
| 2020/7/26 |
42.99% |
42.71% |
48.85% |
45.82% |
从院线方面来看，2020年7月20日-26日，各院线上市公司中上海电影的复工情况最佳，7月26日票房达1331万元，为去年同期的12.02%，其次为万达电影，票房达到了1899万元，占去年同期的10.21%。总体来看，中国电影票房最高，26日票房达2474万元，但由于院线众多且分布较为分散，与去年同期相比占比较低。
从区域分布的角度看，在一线城市中，中国电影和上海电影的票房占比较高，分别占比27.01%、28.49%；二三四线城市中万达电影和中国电影平分秋色，均达到了15%以上。而幸福蓝海的票房主要来自于二三线城市，横店影视在四线城市中的优势更大，达到了10.84%。。
从城市分布的角度看，中国电影、上海电影、万达电影覆盖了复工情况较好的城市。上海是票房恢复最好的城市，而上影又贡献了城市总票房的51.35%，是上海份额最大的院线公司。在同样复工积极的西安、温州、长沙、南宁，中国电影占据了较大的市场份额，分别贡献了36.65%、39.75%、45.34%、30.85%的票房。
|
|
万达电影 |
中国电影 |
上海电影 |
金逸影视 |
幸福蓝海 |
横店影视 |
| 一线城市 |
9.26% |
27.01% |
28.49% |
3.85% |
1.07% |
0.76% |
| 二线城市 |
19.33% |
17.60% |
6.64% |
3.17% |
3.75% |
5.92% |
| 三线城市 |
15.79% |
23.02% |
6.28% |
2.45% |
4.28% |
4.36% |
| 四线城市 |
18.12% |
18.05% |
3.61% |
2.38% |
1.86% |
10.84% |
疫情对中小院线公司造成了很大的冲击，暂停营业期间影院没有收入，却仍然需要负担房租、水电、员工工资等开支，不少影院还未等到复工令就面临倒闭。疫情加速了中小院线公司的退出，从而提升了龙头公司的市场占有率。截至7月28日全国范围内仍有大量影院尚未复工或已倒闭，广东省内未复工影院多达817家。疫情给电影行业造成了较大冲击，不少影院还未支撑至复工通知便已面临倒闭，中小影院加速退出，行业集中度有望提升。根据数据显示，复工首周，前5大院线公司贡献的票房达到了66.14%，比2019年增加了2.21%。上海电影和万达电影的市场份额显著提升，票房占比分别提升了4.37%、2.97%。
| 城市 |
城市总票房占去年同期比重 |
万达电影 |
中国电影 |
上海电影 |
金逸影视 |
幸福蓝海 |
横店影视 |
| 上海 |
12.46% |
6.46% |
4.58% |
51.35% |
0.86% |
1.03% |
0.47% |
| 西安 |
10.33% |
13.14% |
36.65% |
1.63% |
5.04% |
2.70% |
0.57% |
| 温州 |
10.07% |
15.65% |
39.75% |
2.82% |
12.93% |
0.00% |
1.85% |
| 长沙 |
9.63% |
4.06% |
45.34% |
5.14% |
2.03% |
0.00% |
0.66% |
| 南宁 |
9.23% |
18.99% |
30.85% |
1.47% |
0.98% |
0.00% |
1.96% |
| 南昌 |
9.21% |
25.20% |
4.11% |
4.85% |
3.37% |
0.00% |
3.50% |
| 武汉 |
9.17% |
1.19% |
2.39% |
11.33% |
0.85% |
0.00% |
14.14% |
| 杭州 |
8.95% |
9.27% |
4.80% |
0.00% |
8.62% |
0.00% |
0.00% |
| 厦门 |
8.62% |
17.09% |
2.64% |
11.93% |
6.31% |
16.40% |
2.29% |
| 成都 |
8.34% |
10.26% |
18.12% |
6.50% |
1.37% |
16.92% |
8.38% |
| 合肥 |
8.20% |
11.78% |
27.12% |
4.52% |
0.00% |
1.10% |
4.79% |
| 深圳 |
8.16% |
8.91% |
29.87% |
0.00% |
0.99% |
0.00% |
9.57% |
| 无锡 |
8.15% |
24.07% |
11.30% |
0.00% |
0.00% |
0.00% |
5.93% |
| 昆明 |
8.13% |
13.90% |
24.57% |
3.97% |
6.45% |
0.00% |
6.20% |
| 宁波 |
8.09% |
36.85% |
22.66% |
2.60% |
0.00% |
0.00% |
2.94% |
| 东莞 |
8.07% |
14.69% |
11.11% |
14.31% |
1.51% |
2.64% |
4.33% |
| 苏州 |
7.88% |
13.23% |
33.86% |
10.58% |
7.14% |
0.00% |
3.17% |
| 青岛 |
7.75% |
19.56% |
4.22% |
12.89% |
0.00% |
1.33% |
0.00% |
| 济南 |
7.68% |
13.61% |
8.16% |
7.94% |
10.66% |
22.68% |
0.91% |
| 郑州 |
7.52% |
0.00% |
0.00% |
0.00% |
0.00% |
0.00% |
0.00% |
| 佛山 |
7.50% |
81.13% |
0.00% |
0.00% |
1.89% |
0.00% |
0.00% |
| 哈尔滨 |
7.37% |
12.01% |
9.92% |
13.84% |
0.00% |
7.31% |
8.36% |
| 天津 |
7.10% |
10.00% |
16.90% |
15.86% |
4.48% |
0.00% |
8.97% |
| 重庆 |
7.04% |
8.33% |
3.65% |
8.59% |
0.00% |
0.00% |
5.21% |
| 南京 |
6.83% |
0.00% |
0.00% |
0.00% |
0.00% |
0.00% |
0.00% |
| 广州 |
6.33% |
31.78% |
26.30% |
0.00% |
4.93% |
0.00% |
0.00% |
| 北京 |
5.27% |
20.92% |
39.36% |
0.00% |
6.74% |
0.00% |
0.00% |
| 福州 |
2.53% |
31.50% |
25.00% |
13.50% |
0.00% |
0.00% |
0.00% |
此外，各大院线公司在各自优势地区的市场占有率也出现了不同程度的提升。例如上海电影在上海的市场占有率提升了15.42%，中国电影在温州、苏州、长沙的市场占有率分别提升了32.66%、21.84%、20.18%，万达电影在宁波、佛山的市场占有率提升了27.74%、71.22%。
| 城市 |
万达电影 |
中国电影 |
上海电影 |
金逸影视 |
幸福蓝海 |
横店影视 |
| 上海 |
-1.33% |
-6.36% |
15.42% |
-1.43% |
-1.55% |
-0.67% |
| 西安 |
-1.23% |
11.73% |
-6.99% |
4.26% |
-1.31% |
-2.39% |
| 温州 |
5.89% |
32.66% |
-1.44% |
12.93% |
0.00% |
-5.07% |
| 长沙 |
-6.59% |
20.18% |
4.51% |
-1.83% |
0.00% |
-4.14% |
| 南宁 |
-4.36% |
2.93% |
1.47% |
-6.41% |
-2.14% |
0.99% |
| 南昌 |
4.43% |
-11.62% |
0.00% |
-2.26% |
0.00% |
0.98% |
| 武汉 |
-8.90% |
-2.63% |
10.68% |
-10.09% |
-2.15% |
11.41% |
| 杭州 |
5.85% |
-4.01% |
-6.46% |
6.14% |
-0.82% |
-15.97% |
| 厦门 |
-1.41% |
-26.25% |
11.93% |
-6.47% |
15.29% |
2.29% |
| 成都 |
-5.98% |
-16.78% |
0.06% |
0.28% |
13.11% |
6.20% |
| 合肥 |
-5.26% |
15.77% |
-5.04% |
-4.99% |
-1.95% |
3.82% |
| 深圳 |
5.32% |
-16.67% |
-3.84% |
-1.81% |
0.00% |
8.99% |
| 无锡 |
10.80% |
2.30% |
-11.50% |
-8.26% |
-17.70% |
5.93% |
| 昆明 |
-4.65% |
1.39% |
-11.76% |
3.14% |
0.00% |
0.91% |
| 宁波 |
27.74% |
8.36% |
-13.23% |
-2.15% |
-1.77% |
-2.12% |
| 东莞 |
-4.67% |
-22.54% |
9.35% |
-0.62% |
2.64% |
3.15% |
| 苏州 |
0.19% |
21.84% |
1.35% |
0.32% |
-16.91% |
-1.64% |
| 青岛 |
7.56% |
-12.44% |
-0.44% |
-2.83% |
-5.33% |
0.00% |
| 济南 |
-4.97% |
3.27% |
2.83% |
6.78% |
20.63% |
-4.81% |
| 郑州 |
-14.16% |
-14.69% |
-4.55% |
0.00% |
-1.80% |
-5.71% |
| 佛山 |
71.22% |
-38.98% |
-7.69% |
-4.63% |
-4.95% |
-2.22% |
| 哈尔滨 |
-12.75% |
-31.66% |
7.84% |
0.00% |
7.31% |
4.87% |
| 天津 |
2.48% |
-12.45% |
8.23% |
-4.73% |
-1.59% |
5.47% |
| 重庆 |
-8.89% |
-4.37% |
-0.24% |
-4.79% |
-1.96% |
0.41% |
| 南京 |
-12.86% |
-18.90% |
-12.94% |
0.00% |
-22.17% |
-6.90% |
| 广州 |
23.03% |
-11.95% |
-2.56% |
-13.79% |
-2.89% |
-1.47% |
| 北京 |
12.00% |
2.99% |
-6.54% |
1.59% |
-2.74% |
-0.28% |
| 福州 |
31.50% |
25.00% |
13.50% |
0.00% |
0.00% |
0.00% |
相关行业分析报告参考《2020年中国影院前景分析报告-行业供需现状与发展规划趋势》
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